The Hugo Boss Group has been leader of the fashion market worldwide for many
years. In 2006, the Group achieved record results. The turnover of the Group
accounted for almost LTL 5.2 billion (EUR 1.5 billion) and, as compared to the
same period of the previous year, increased by 14%. The sales of BOSS
collections for women assumed impressive growth rates in 2006. The turnover of
BOSS Black and BOSS Orange female collections reached LTL 559 million (EUR 162
million), and went up by even 69%, as compared to the same period of the
previous year. Such a success was determined by launching of the new BOSS Orange
female collection on the market. BOSS Orange Womenswear is oriented to a young,
trendy, and progressive woman who spends her leisure time actively.
In January-October 2007, the retail turnover of goods of the chain operated by
the Apranga Group amounted to LTL 354.3 million (EUR 102.6 million), and grew by
48.5%, as compared to the same period of the previous year. Over ten months of
this year, the turnover in Latvia reached LTL 88.7 million (EUR 25.7 million).
During this period, the turnover of the Apranga Group in Lithuania increased by
48.4%, in Latvia - 54.1%, in Estonia - 35.3%. The turnover of youth chain stores
and luxury chain stores assumed the most rapid growth rates (96.6% and 43.8%
respectively) among five chains operated by the Apranga Group in the Baltic
States.
The Apranga Group operates a chain of 80 stores in the Baltic States: 55 - in
Lithuania, 22 - in Latvia, and 3 - in Estonia. Total area of the stores owned by
the Group reaches almost 50,000 square metres. In 2007, the Apranga Group opened
or reconstructed 24 stores. In the short run, the Group will finish one of the
most impressive projects of this year in Vilnius - it will open a department
store with the area of 3000 square metres in the city centre.
The Apranga Group opened the first store in Latvia in January 2003. The Group is
currently managing 22 stores in Riga, the capital of Latvia: Apranga, City
men&women, Moskito, franchise stores Emporio Armani, GF Ferre, Hugo Boss, Mexx,
Zara, Bershka, Pull and Bear, Miss Sixty/Energie. In this year only, the Apranga
Group opened 7 new stores in Latvia: two Zara stores, two Bershka stores, two
Pull and Bear stores, and the said Hugo Boss store. Total area of the stores in
Latvia amounts to almost 13,000 square metres. Group investment in the chain in
Latvia since 2003 reaches LTL 27,6 million (EUR 8 million).
Over nearly five years of activities in Latvia, the Apranga Group became the
leader of Latvian clothing market, and the turnover rapidly grew annually: in
2003 - LTL 7.9 million (EUR 2.3 million), in 2004 - LTL 26.2 million (EUR 7.6
million), in 2005 - LTL 48.3 million (EUR 14 million), in 2006 - LTL 70.8
million (EUR 20.5 million). The expected turnover of the Group in Latvia in 2007
is LTL 108.8 million (EUR 31.5 million). The forecasts suggest that the turnover
of the Apranga Group in Latvia in 2008 will reach LTL 148.5 million (EUR 43
million).
The company belongs to the concern MG Baltic.
08.11.2007
Vilnius
For more information please contact:
Rimantas Perveneckas, Director General of Apranga Group
+370 698 33308
Irma Marcinkienė, Marketing Director of Apranga Group
+370 686 94312
www.apranga.lt
